Before asking why SEO (Search Engine Optimization) is so important to the success or otherwise of our websites, let's consider a few facts.
When people surf the internet, they are typically looking for specific information.
Very few people will look beyond page 2 of the search results returned.
Whatever niche or market you are in there is going to be competition.
If your website isn't on page 1, your competition stands a far better chance of getting the sales.
Even if you are targeting the exact key phrases the surfer is searching for, there could still be thousands, even millions of hits.
So, if you wish to run any form of online business, your primary role in life is to get recognized by the major search engines. SEO is really the only way to do that.
That's exactly why this article contains more free SEO tips for you.
One other very important fact before moving on. Google, Yahoo, Bing (ex MSN) and Ask account for over 95 percent of all global traffic on the internet. Why would you invest your precious time and hard earned money chasing the other 5 percent? Forget about the promotions for automatic submission software and any other fancy gizmos and concentrate on the job at hand.
Because there is so much emphasis at the moment about traffic, you must get traffic, get as much traffic as possible, people can get confused when it comes to search engine optimization. SEO is not about getting as much traffic as possible. SEO is about focusing through the use of keywords to get the right traffic for your business.
Are you a robot or a real person?
SEO is not a one-off activity, it is an ongoing process. Because of that lots of marketers try to short cut the work involved by using software packages. They don't work. You have to get the balance right between what the search engine robots are looking for and what value-added content you are providing to your site visitors.
Content created by software may well contain the exact keywords you wish to optimize but the chances of that content being readable and informative are slim to say the least. Plus, believe me, search engines can tell when content has been contrived and packed with keywords. "Keyword Stuffing" was a technique used by many in the past with limited success. The main search engines recognized this and modified their processes accordingly. Trying this method today will only land your site in deep water - no-one will find you!
The balance comes from ensuring your primary keywords are included for the robots and used constructively and meaningfully throughout your content.
Let me re-emphasize, SEO is NOT about cramming your website with every possible keyword. Big, big mistake. Trying to get search engine recognition for as many keywords as possible takes an awful lot of effort and is a total waste of time and resources.
Think about it, why do you have a website? I am thinking you want to get as many of the right visitors as possible and you want to convert those visitors into buyers. Am I right?
Then make sure your website is listed for the right keywords
Make sure your website is clear, easy to read and easy to navigate through.
Build trust through your content, for your visitors and the search engines.
Use a free tracking tool like Google Analytics to find out how your site is performing, what is working for you and what isn't. Dump what isn't.
Continue to build your site's popularity - keep adding fresh, informative content. If possible get as many back links to your site as you can. As your site's popularity grows, the search engines will increase your ranking. Don't keep making the mistakes that millions of internet marketers make every day. Concentrate on your target market as well as focusing only on those keywords that relate directly to your site and your business.
source:practicalecommerce.com
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