This article takes a closer look at ways merchants can utilize Facebook's administrative console and Insights analytics platform for marketing purposes.
These newly revised sections contain information that can help merchants gain a deeper understanding into (a) who is visiting their pages, (b) the types of content the visitors engage with, (c) the page's reach across the Facebook ecosystem, and (d) how to improve the page's performance.
1. Admin Panel
The Admin Panel provides a snapshot of page activity and engagement.
The first thing page administrators see when they log onto their page is the "Admin Panel." It contains a snapshot of the latest page activity and is divided into five parts.
- Notifications. This area lets admins know what posts to the Timeline page visitors have liked.
- Messages. Facebook pages now allow fans and visitors to send private messages to page owners. Messages that have been submitted will appear here.
- New Likes. This is a list of people who have liked the page itself.
- Insights. This is a thumbnail-sized graphic showing the number of posts, how many people have engaged with the content, and the content's reach based on those interactions.
- Page Tips. Facebook uses this section to provide tips, as well as promote advertising messages.
Administrators can remove the panel from view by clicking the "Hide" button located in the upper right-hand corner.
Also, located to the left of the Hide button are three others.
- Manage. This lets administrators edit the page, see an activity log, and view banned users.
- Build Audience. Click this button to invite email contacts to the Page or create an ad.
- Help. This links to help files, a downloadable PDF guide about Insights, a step-by-step tour of the administrative console, and a learning video.
2. Insights
The Admin Panel provides "at a glance" information. To gain a more comprehensive understanding of page activity and user behavior, click the "Insights" thumbnail graphic, which links to a page containing a larger version, along with other information.
Insights provides comprehensive data about Page performance.
Across the top of the Insights page are four categories: Overview, Likes, Reach, and Talking About This. It is important to monitor these four metrics to assess the audience size and how it is engaging with page content.
source:practicalecommerce.com
Social media is another good way for creating brand awareness in public in a particular area. 18% of website visitors acknowledge being influenced by social media to visit the site, according to the ForeSee report findings. So I consider it a good amount of visitor count, Social media is now a emerging technique to grab visitor attention for our products and services.
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